Connect with Publishing Innovation
Share 'Newspaper Print Ad Revenue Only Going to Get Worse'
Peter Brantley - Jeff Jarvis helps perform an analysis of ad pages in the New York Times and the missed revenue is shockingly high: "Grand total: 4.5 pages out of a total 44 pages, or slightly more than 10 percent. Note here that Tribune company wants a 50/50 ad/edit ratio (at its optimum, I’d bet The Times probably chose to operate at a higher proportion for edit). But for the sake of ease, let…
You can share this discussion in two ways…
Tools of Change for Publishing is a division of O'Reilly Media, Inc.
© 2009, O'Reilly Media, Inc. | (707) 827-7000 / (800) 998-9938
All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners.
TOC Community | TOC Blog | TOC Directory | TOC Job Board | About TOC
